Aventura Essay Example

Aventura Essay Example Aventura Essay Aventura Essay Executive Summary Port Ventura was launched in 1995 and since that time has transformed from a theme park to an all-encompassing resort. Due to this change, management now requires the ability to identify and target individual customers, as opposed to statistical averages of broad groups. One-to-one communication will allow for customized marketing packages and the ability to maximize revenues. However, information management systems currently in place are not capable of tracking customers to the degree needed to support a one-to-one marketing approach. Therefore, it is the recommendation of Nielsen consulting that Port Ventura implements a data warehouse to facilitate the required analytics to determine who their customer is. Problem Identification Port Ventura is poised with the problem of having insufficient information and data on their individual customers. Seeing as the customer base is comprised of vastly different groups, it is imperative that Port Ventura take the time to identify who their customers are and what their individual profiles look like in an attempt to not only teeter serve customer requests, but also maximize park profits. Accurate and detailed information such as favorite restaurants, spending patterns, hotel stays and park activity preferences will allow Port Ventura to market to individual customers wants and needs on a one-to-one basis. The lack of customer information is due to inadequate information management processes and systems. Port Ventura does not currently have the infrastructure needed to properly collect and manage large amounts of customer data or the ability to strategically analyze that MAMBAS Case Study Requirements About this assignment You will analyze customer information management at Port Ventura theme park in Catalonia Spain. The case is From theme park to resort: customer information management at Port Ventura by Marino A Here ¤s, Joan Radon, Marc Plane, and Xavier Salad from the Journal of Information Technology Teaching Cases (2011) 1, 71- 78. You can use the PDF version of the case on Canvas. You will do this in a group. Due: October 12th at 8 am. You will present your case to the entire class at that time. You will also turn in a written version of the case. That can be emailed to me before 8 am or handed to me at 8 that morning.

How to Use the Ball Game as an Icebreaker for Groups

How to Use the Ball Game as an Icebreaker for Groups An icebreaker game, activity, or exercise is a great way to kick off a class, workshop, meeting, or group gathering. Icebreakers can: Serve as introductions for strangersFacilitate conversationEncourage group interactionBuild trustEnergize group membersEncourage teamworkBuild team skills Icebreaker games are most effective in groups of three or more people. To give you an example of how an icebreaker works, were going to take a look at a classic icebreaker game that can be used for both small and large groups. This icebreaker game is traditionally known as the Ball Game.   How to Play the Classic Ball Game The classic version of the Ball Game is designed to be used as an icebreaker for a group of strangers who have never met each other. This icebreaker game is perfect for a new class, workshop, study group, or project meeting.   Ask all of the participants to stand in a circle. Make sure they are not too far apart or too close together. Give one person a small ball (tennis balls work well) and ask them to throw it to someone else in the circle. The person who catches it says their name and throws it to another person who does the same. As the ball moves around the circle, everyone in the group gets to learn one another’s name. Ball Game Adaptation for People Who Are Acquainted With Each Other The classic version of the Ball Game doesnt work very well if everyone in the group knows each others names. However, the game can be adapted for people who are acquainted with each other but still dont know each other very well. For example, members of various departments within an organization might know each others names, but since they dont work closely together on a daily basis, they might not know very much about each other. The Ball Game can help people get to know each other better. It also works well as a team-building icebreaker.   As with the original version of the game, you should ask group members to stand in a circle and take turns tossing a ball to each other. When someone catches the ball, they will state something about themselves. To make this game easier, you could establish a topic for the answers. For example, you could establish that the person catching the ball has to state their favorite color before tossing the ball to the next person, who will also call out their favorite color.   Some other sample topics for this game include: Say one thing you like about your jobDescribe yourself in one wordName your favorite bookIdentify your biggest strengthIdentify your biggest weakness Ball Game Tips Be sure that you remind participants to throw the ball gently so that nobody gets hurt.Make this icebreaker game more fun by timing the exercise and seeing how fast the participants can get the ball around the circle.Try to select a topic that fits the participants and the goal of the icebreaker.